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The University Book Store Hilldale

Madison, WI

Potter Lawson


An Iconic Shop in Madison, The University Book Store added a new 6,000 square foot retail space at the newly renovated Hilldale Mall.  It includes glimpses of the UW Bookstore brand, while creating interesting spaces to attract customers and window shoppers, including reclaimed basketball floor from the UW-Madison Field House.  I was the lead designer on this project.

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